One of the biggest bonehead blunders taking place in business today has to do with CEOs delegating the set-up of their Facebook business page to the intern or youngest employee. Why?
First of all, it trivializes the critical role social media plays in managing your brand and reputation. While Facebook and MySpace might be second nature to a 20-something, that doesn’t mean they have the ability to put social media in its proper context. By that I mean – social media will only be effective if it supports and enhances your strategic objectives.
Understanding how to set up an account on Facebook, doesn’t automatically infer they understand strategy, marketing, messaging, and branding. Just because I’m a frequent user of Word, doesn’t qualify me for a Pulitzer Prize.
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