For many people, LinkedIn is THE website for social media networking. Without denying the wide reach (upwards of 120 million public profiles) and general usefulness of LinkedIn, it is just one out of the many ways social media can be used to seek out new employees. Creative job recruiters have achieved results by effectively using other social media resources, and the staggeringly high number of unemployed persons are eager to seek out new and more clever ways to land a job. A few alternatives to LinkedIn that have proven effective are:
The beauty of Twitter is it allows users to connect with people they do not know using common interests. If a job recruiter is interested in seeking new employees, he/she is likely to already have a healthy catalog of Twitter followers to send out a tweet to. The Twitter tool Twellow searches user biographies and the URLs on user bios. While recruiters are limited to 140 character messages in their advertisements for employment, the benefit comes in how accessible and, ultimately, viral these messages come to be. A response from one person can domino into responses from multiple people as public back-and-forth conversation ensues.
Twitter is also user-friendly for the job-seeker in search of job postings. Several job search engines scan Twitter for information about available positions. For example, by posting a listing on TwitterJobSearch.com, users can search Twitter for jobs by keyword. This will mean strategically phrasing your listing to fit what you expect your future employees to be looking for. By experimenting with the tools available on Twitter, job recruiters can greatly improve their chances of finding new employees.
Blogs are often overlooked as a means of seeking employees. However, recently, large blogs have started to include job banks in their websites using software from companies such as Job-a-matic. Some blogs that have embraced this functionality include Guy Kawasaki’s blog, GigaOM, and Jeremiah Owyang’s Web Strategy Blog. Using these blogs as examples, recruiters can utilize currently existing blogs such as these or create their own employment-based blog to solely focus on recruitment and job banks.
Or, if a job recruiter is looking to be a little more cunning, it might be a wise idea to comment on reputable blogs that are relevant to the open job position, advertising the need for an employee.
Smartphone Job Apps
Sometimes timing is everything. A recent survey by LinkUp found that 20% of job seekers use their Smartphones to look for a job. Other apps like CareerBuilder, JobCompass, Monster, BusyBee and a new app from Manpower can help job recruiters find a new employee by posting a listing that fits a customized and filtered search matching required qualifications for the job. Also, these apps permit job recruiters to take advantage of RSS or alerts from these sites. Applications give the employer more control and particular selection over who they choose to interview or hire. Using these new Smartphone apps enable job recruiters to keep track of responses no matter where they are.
More and more, job seekers are making video resumes and uploading them to YouTube or other video-sharing sites. These resumes give you a chance to see the applicant “in action,” to observe their interpersonal skills, speaking ability, and other attributes that translate more clearly to video than paper. For many people, video-sharing sites can function as quasi-interviews, enabling them to stand out from the crowd and to inject their resume with a touch of humanity and transform them into something more than a list of qualifications on a sheet of paper. This assists in expediting the hiring process, as an intuitive job recruiter is likely to be able to filter out who is qualified and who is not after sorting through a variety of applicants in a relatively short period of time.
All in all, there is way more to social media networking than just LinkedIn. With a little creativity, job recruiters can now reach out to potential employees in a plethora of ways and improve their chances of finding new employees quickly.
This post was submitted by Guest Blogger Anne Berlow. Berlow is a content specialist at Capterra, a business software resource with over 300 directories, including recruiting software and medical billing software.