Posts Tagged ‘communication’

The hottest growth segment on Facebook and other online social networking sites is guys like Richard and Ray and their lady friends.  No, Richard and Ray aren’t two college kids enjoying the party life.

Richard and Ray are what most people might call “geezers.”  In fact, these two gentlemen are members of a special group of the elderly population.  They belong to the “oldest old” group – Americans who are at least 85 years of age.

And that’s what makes this story so interesting. Richard Bosack, age 89, joined Facebook recently, after his buddy Ray Urbans, age 96, recommended the ubiquitous social networking site a few days earlier. (And I’m still trying to get quite a few 50- and 60-something neighbors to check their emails regularly!)

The two older men might be viewed as exceptions in a space that is considered the proprietary realm of teens, young adults, and moms.  But Grandma and Grandpa are joining Facebook and other social networking sites in record numbers.  As the Pew Research Center recently described this trend, Grampy and Grammy are getting down with “the Face.”

Social networking use among Internet users 65 and older grew by a staggering 100 percent in the last year, a recent Pew Research Center survey reports. In 2009, social networking use by folks 65 and older stood at 13 percent. This year, 26 percent of people in that age group who are using the Internet also are delving into Facebook and other social networking sites. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.And it’s not only social networking sites that are attracting seniors. Looking at adults ages 65 and older who have high-speed internet connections at home, 72% say they use the internet on a typical day. That compares with 77% of broadband users ages 50-64, 84% of those ages 30-49 and 86% of those ages 18-29.

AARP says the top four online activities for people over 60 are Google, Facebook, Yahoo and YouTube.

Tammy Gordon, AARP’s senior adviser for social communications, says a quarter of the organization’s members are using Facebook, and the number is rising quickly. Nearly 19 million people ages 55 and over used Facebook in July, up from about 9 million one year ago, according to comScore.

“Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and author of the report.

What does the 60 and older crowd find so appealing in social networking?

1. Older Social networking users are much more likely to reconnect with people from their past, and these renewed connections can provide a powerful support network when people near retirement or embark on a new career.

2. The appeal of social networking for older Americans may also be related to managing health issues. Older adults are more likely to be living with a chronic disease , and those living with these diseases are more likely to reach out for support online. Having a chronic disease significantly increases an internet user’s likelihood to say they work on a blog or contribute to an online discussion, a listserv, or other forum that helps people with personal issues or health problems.
3. Most older adults have been introduced to social networking by their children. Social media bridges generational gaps. While the results can sometimes be messy, these social spaces pool together users from very different parts of people’s lives and provide the opportunity to share skills across generational divides. This has the potential for strengthening family ties and work relationship across generations.

One idea circulating around is to support a “National Digital Literacy Corps” that trains volunteers to teach digital skills to those who are least connected in their communities—including pairing tech-savvy digital natives with seniors. With 86% of internet users ages 18-29 using social networking sites and 60% doing so on a typical day, it is not hard to imagine that some of these young mentors would be eager to share their skills in profile management with older users.

When Samuel Morse sent the first electronic message from the U.S. Capitol to his partner in Baltimore nearly 170 years ago, he typed “What hath God wrought?”  I believe nearly every parent of a teenager today might be muttering the same words.

We are in the midst of four distinct generations of Americans trying to communicate with one another using different media.  Communication gaps between parents and kids or managers and employees are nothing new. It’s been the subject of thousands of books.  Experts have made millions and millions of dollars prescribing remedies to bridge the gaps and mend fences. But they’ve seen nothing like the gaps occurring today between the Veterans (born before 1946), Baby Boomers (born 1946-64), Generation X (1965-79), and Millennials (born 1980-1999)… or have they?  Has anything really changed over the past 170 years?

Take the phone for example: According to Nielsen Mobile, in the first quarter of 2009, the average U.S. teen made and received an average of 191 phone calls and sent or received 2,899 text messages per month. By the third quarter, the number of texts had jumped to a whopping 3,146 messages per month, which equals more than 10 texts per every waking non-school hour.  Just for the sake of comparison, at the beginning of 2007, those numbers were 255 phone calls and 435 text messages.

It’s hard to believe that little handheld device we used to call a phone is quickly joining the transitor radio and 8-track cassette in flea markets and garage sales.  Don’t believe me? Just try calling anyone born during the 90s or later.  Good luck on getting a real person on the other end to answer it. Voice mail? Good luck on getting a listen before it’s deleted. Email? You’ve got to be kidding. That’s old school, baby.

That makes the term “phone” almost obsolete. Using that mobile device to call someone is just a vestige of old technology. The older Millennials, also referred to as the iGeneration because these young people have been raised on the iPod and the Wii, rarely if ever use their “phone” to call someone. They communicate almost exclusively by instant messaging and Facebook. (I intentionally excluded Twitter because contrary to popular belief, young people “don’t get Twitter.”)

This explosion of text messages, tweets, and updates of non-verbal communication is stunning.  It has many peoples’ shorts tied up in a bunch. “How will kids today ever learn how to communicate?,” is often the cry heard from multi-generational training audiences.  And the spelling and grammar? “Well…it’s horrific,” parents and teachers proclaim. But historians might see this revolution in communication as just another lesson in history repeating itself. 

Isn’t instant messaging today just Morse Code v2.0?  What’s changed since Morse tapped in that first message? Upon brief reflection, it seems eerily familiar. One person taps a bunch of keys on an electronic device which transmits a message to another party. Only this time the code, all those texting abbreviations that drive grammar and spelling cops crazy, is translated on the spot by the recipient. 

Ironically even Morse’s first message reverberates loudly with today’s texting dissidents — “What hath God wrought?”  It seems that the more things change, the more they stay the same.