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	<title>Geeks, Geezers, and Googlization &#187; virtual world</title>
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		<title>Gen Y Gets Religion Online</title>
		<link>http://geeksgeezersgooglization.com/gen-y-gets-religion-online/</link>
		<comments>http://geeksgeezersgooglization.com/gen-y-gets-religion-online/#comments</comments>
		<pubDate>Thu, 20 May 2010 18:39:59 +0000</pubDate>
		<dc:creator>Ira Wolfe</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[generation gap]]></category>
		<category><![CDATA[religion]]></category>
		<category><![CDATA[second life]]></category>
		<category><![CDATA[virtual world]]></category>

		<guid isPermaLink="false">http://geeksgeezersgooglization.com/?p=293</guid>
		<description><![CDATA[Amazon, eBay, Priceline — we’ve come to accept these virtual shopping places for every day purchases of books, records, travel and even used cars. While the Internet didn’t strike a fatal blow to bricks-and-mortar retail, it certainly changed the way buyers buy and sellers sell. So you shouldn’t be surprised that religion has also found [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Amazon, eBay, Priceline — we’ve come to accept these virtual shopping places for every day purchases of books, records, travel and even used cars. While the Internet didn’t strike a fatal blow to bricks-and-mortar retail, it certainly changed the way buyers buy and sellers sell.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">So you shouldn’t be surprised that religion has also found a new home on the Internet. And that traditional houses of worship are going virtual. In a simple search for “churches in Second Life,&#8221; I found the following places of worship listed on the first page: </span></span><a href="http://world.secondlife.com/place/8be38df1-42d8-7309-99f9-e920c904a179"><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Second Life Synagogue Temple Beit Israel,</span></span></span></a><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;"> Chebi Mosque, Chapel for the Holy Mother of God Maria and </span></span><a href="http://www.fuucsl.org/"><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">First Unitarian Universalist Church of Second Life.</span></span></span></a></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Just as they go online for everything from Facebook to finances, a growing number of young people are finding faith online, most notably in the virtual world known as </span></span><a href="http://www.secondlife.com/"><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Second Life.</span></span></span></a></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Young people are not only creating their own religious identities, they may also be </span></span><a href="http://www.foxnews.com/us/2010/05/07/millennials-finding-religion-online/?test=latestnews"><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">changing the future of worship</span></span></span></a><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;"> itself. Looking to the future is the challenge. Many religious organizations are realizing that to shepherd the millennial flock, you must meet them where they live &#8230; online.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">&#8220;I think [this] generation is really turned off by the term religion,&#8221; LifeChurch.TV&#8217;s Pastor Bobby Gruenewald says. LifeChurch.TV boasts 80,000 congregants through the web. They log on to hear sermons and chat with other worshippers.  Other online congregations are popping up daily where they connect with the digitally connected faithful through faith-based phone apps, worship Web pages, online scripture readings, even prayer websites. And… tweeting is encouraged.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">The Internet also levels the playing field between young people and the authority of the church, giving them a sense of control that previous generations never had.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">This may also explain why a recent Pew Research Center study on Generation Y and religion found that while young adults are the </span></span><a href="http://pewresearch.org/pubs/1501/%20millennials-new-survey-generational-personality-upbeat-open-new-ideas-technology-bound"><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">least overtly religious American generation</span></span></span></a><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;"> in modern times, the number of young adults who say they pray every day rivals the portion of young people who said the same in prior decades. According to a new </span></span><a href="http://pewsocialtrends.org/assets/pdf/millennials-confident-connected-open-to-change.pdf"><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Pew Research study</span></span></span></a><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">, one in four Millennials (as the generation between 18 and 30 years old is also known) are unaffiliated with any religion, far more than the share of older adults when they were ages 18 to 29. But belonging does not necessarily mean not believing in the minds of these Millennials.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">A </span></span><a href="http://www.usatoday.com/news/religion/2010-04-27-1Amillfaith27_ST_N.htm"><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Lifeway Christian Resources study</span></span></span></a><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;"> offers additional insight into what appears on the surface to be just another widening gap between the generations. Seventy-two percent of Millennials say they are more spiritual than religious. While the study did find that fewer of them attend worship services, pray or read sacred scriptures, I wonder what percentage might gravitate toward online or virtual religion when it comes to prayer.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">&#8220;Online, what people are doing is seeking out truth,&#8221; Rebecca Phillips, vice president of social networking for </span></span><a href="http://www.www.beliefnet.com/"><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Beliefnet.com</span></span></span></a><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">, &#8220;and it might not be in the traditional way of a pastor speaking from a pulpit.&#8221;</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">Second Life was created by Linden Lab in San Francisco in 2003; its founders imagined a social platform for an idealized online society. Membership has soared to 18 million and 1 billion hours logged on “in life.” Second Life has established a thriving economy that grew 93% in 2009 and transacted the equivalent of more than $1 billion. It has become a popular venue for politics and education.</span></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">For a quick introduction to Second Life, you can download a </span></span><a href="http://www.kickstartcart.com/SecureCart/SecureCart.aspx?mid=56A54210-42C6-442D-9A6B-A867D4096859&amp;pid=2113f088ec1741468b7a41f1fe571d7e&amp;bn=1"><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">free excerpt</span></span></span></a><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;"> from my book, Geeks, Geezers, and Googlization and view this YouTube video, </span></span><a href="http://www.youtube.com/watch?v=b72CvvMuD6Q&amp;feature=player_embedded"><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-size: small;">An Introduction to Second Life.</span></span></span></a></p>
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