This podcast is the second in a 2-part series. You can listen to the 1st podcast here.
For decades, posting a job opening was a relatively simple task. All a recruiter had to do was share the job description across the appropriate channels and candidates came pouring in. Today, the competition for talent is fierce and writing content to advertise a job opening requires a lot more finesse.
An effective job post attracts a high volume of high caliber candidates that actually click to apply to the position. Achieving this goal requires a content formula that creates love at first sight, and making the right first impression begins with proper job title keywords. (Learn how to craft the right job title in the first part of this two-post series.)
But a job posting is more than just a click-worthy headline. Here’s how to build an entire post with SEO (search engine optimization) and SEM (search engine marketing) in mind.
Listen to this article here written and read by author Ira S Wolfe and posted on ReWork.