Never let a good crisis go to waste is a philosophy that drives Tony Guarnaccia. Beginning when his parent’s business failed and they lost everything, Tony set out on a life journey to “Democratize Marketing,” to figure out what it takes to run a profitable business. Now more than ever is the perfect time to re-assess your marketing, re-imagine your target markets, gut-check your offerings, and revisit your value proposition.
Within seconds of listening, you’ll discover that Tony Guarnaccia is ridiculously relatable, practical, and knowledgeable as he shares the red flags that signal that your business or reputation may be in trouble. He then shares the 6 steps of his “results loop,” 6 small steps that grow profits, starting with marketing, good offerings, and a differentiated value proposition.
While much of our conversation might seem focused on operations and marketing, be assured that everything we discuss must be applied to human resources and talent acquisition, too.