CEOs: Can you afford to ignore Facebook?

CEOs hate it. They try to ban it, censure it, and wish it would go away.  But take a look at these statistics.  Are they crazy?  How can they ignore these market trends?  How can they ignore Facebook?

Facebook currently has:

  • More than 325 million active users
  • 50% of our active users log on to Facebook in any given day
  •  The fastest growing demographic is those 35 years old and older

Why would any manager or business want to ignore an audience of this size?

What are Facebook users doing?
  • Average user has 130 friends on the site
  • More than 8 billion minutes are spent on Facebook each day (worldwide)
  • More than 45 million status updates each day
  • More than 10 million users become fans of Pages each day
  • More than 2 billion photos uploaded to the site each month
  • More than 14 million videos uploaded each month
  • More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
  • More than 3 million events created each month
  • More than 45 million active user groups exist on the site

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