When it comes to filling open jobs these days, almost nothing should be off the table…and it’s about time. The current labor shortage has finally forced companies to reimagine recruitment and think about HR in new and innovative ways. Elisa Garn, who calls herself a Human Experience Evangelist, came up with what she calls a crazy idea – Monetize HR. She says “the craziest thing, it worked” and she has the proof. Elisa is this week’s Geeks Geezers and Googlization Show guest and she shares how she earned the attention and respect of the senior executive team. Elisa also described the 3 primary HR personas – traffic cop, city planner, and mayor – and the importance of every HR department to create its own P&L. Elisa is currently Vice President of Thought Leadership & Brand Marketing at GBS Benefits.