How to Use Video to Attract and Engage Top Talent with Guest Lou Bortone

by | Dec 15, 2017 | Season 1

Recruiting top talent in 2018 – from the production floor to the C-Suite – will be more competitive than ever. To reach and engage qualified candidates, organizations must stand out. And no matter how creative the text-based job posting, text is still text and it pales in comparison to the power of video. For example, video is watched and shared 1200% more than text and images. The impact of video in search engine rankings is 50X greater than text and video. How can recruiters and HR take advantage of the power of video.

Join Ira S Wolfe and his guest The Video Godfather Lou Bortone, author the new book Video Marketing Rules. In this podcast you will learn what it takes to convert your cold-and-corporate job postings  to warm-and-engaging. It’s much easier than most people think and the ROI can be spectacular.

Don’t forget to check out Lou’s website at and grab a copy of his book Video Marketing Rules.

And while you’re shopping don’t forget to pick up a copy of my new bestseller Recruiting in the Age of Googlization.


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