Recrooglization: Recruiting in the Age of Googlization

by | May 13, 2016 | Season 1

May 15, 2016

“This [interview] is a clinic for small business owners and HR.”

Those were the words used by Business Builder Show hosts Marty Wolff and Kerry Kearney to describe this interview with Success Performance Solutions President and author Ira S Wolfe.

zyou might be asking what is Recrooglization? The word was coined by Ira Wolfe to describe the current state of recruiting.  It’s simple – it’s the practice of blending the art of recruiting with the science of Google.

What does Google have to do with recruiting you might be asking? Google has disrupted and transformed the way people operate, communicate and interact online. The digital age offers many ways for companies to engage job seekers, especially those companies struggling to hire enough qualified workers.

Listen now to Recrooglization and learn how to attract and acquire top talent in 2016 and beyond. And don’t forget to download our white paper.


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