Posts Tagged ‘social media’

LinkedIn Is Not The Only Social Media When Recruiting Employees

For many people, LinkedIn is THE website for social media networking. Without denying the wide reach (upwards of 120 million public profiles) and general usefulness of LinkedIn, it is just one out of the many ways social media can be used to seek out new employees. Creative job recruiters have achieved results by effectively using other social media resources, and the staggeringly high number of unemployed persons are eager to seek out new and more clever ways to land a job. A few alternatives to LinkedIn that have proven effective are:


The beauty of Twitter is it allows users to connect with people they do not know using common interests. If a job recruiter is interested in seeking new employees, he/she is likely to already have a healthy catalog of Twitter followers to send out a tweet to. The Twitter tool Twellow searches user biographies and the URLs on user bios. While recruiters are limited to 140 character messages in their advertisements for employment, the benefit comes in how accessible and, ultimately, viral these messages come to be. A response from one person can domino into responses from multiple people as public back-and-forth conversation ensues.

Twitter is also user-friendly for the job-seeker in search of job postings. Several job search engines scan Twitter for information about available positions. For example, by posting a listing on, users can search Twitter for jobs by keyword. This will mean strategically phrasing your listing to fit what you expect your future employees to be looking for. By experimenting with the tools available on Twitter, job recruiters can greatly improve their chances of finding new employees.


Blogs are often overlooked as a means of seeking employees. However, recently, large blogs have started to include job banks in their websites using software from companies such as Job-a-matic.  Some blogs that have embraced this functionality include Guy Kawasaki’s blog, GigaOM, and Jeremiah Owyang’s Web Strategy Blog. Using these blogs as examples, recruiters can utilize currently existing blogs such as these or create their own employment-based blog to solely focus on recruitment and job banks.

Or, if a job recruiter is looking to be a little more cunning, it might be a wise idea to comment on reputable blogs that are relevant to the open job position, advertising the need for an employee.

Smartphone Job Apps

Sometimes timing is everything. A recent survey by LinkUp found that 20% of job seekers use their Smartphones to look for a job. Other apps like CareerBuilder, JobCompass, Monster, BusyBee and a new app from Manpower can help job recruiters find a new employee by posting a listing that fits a customized and filtered search matching required qualifications for the job. Also, these apps permit job recruiters to take advantage of RSS or alerts from these sites. Applications give the employer more control and particular selection over who they choose to interview or hire. Using these new Smartphone apps enable job recruiters to keep track of responses no matter where they are.


More and more, job seekers are making video resumes and uploading them to YouTube or other video-sharing sites. These resumes give you a chance to see the applicant “in action,” to observe their interpersonal skills, speaking ability, and other attributes that translate more clearly to video than paper.  For many people, video-sharing sites can function as quasi-interviews, enabling them to stand out from the crowd and to inject their resume with a touch of humanity and transform them into something more than a list of qualifications on a sheet of paper. This assists in expediting the hiring process, as an intuitive job recruiter is likely to be able to filter out who is qualified and who is not after sorting through a variety of applicants in a relatively short period of time.

All in all, there is way more to social media networking than just LinkedIn. With a little creativity, job recruiters can now reach out to potential employees in a plethora of ways and improve their chances of finding new employees quickly.

This post was submitted by Guest Blogger Anne Berlow. Berlow is a content specialist at Capterra, a business software resource with over 300 directories, including recruiting software and medical billing software.

A Parent’s Guide to Texting, Facebook, and Social Media

The Internet isn’t just prevalent in our lives, it is our lives. According to a 2010 Pew Research Center survey, over 93% percent of teens ages 12 to 17 go online, 75% of them own a cell phone, 66% say they text, and  72% of teens have a social networking profile (eg. Facebook).

With the growing popularity of these social networking sites and mobile cell phones, the neighborhood playground now spans the globe.  Teens, as well as adults, now have access to and are exposed to more people than ever before.  Unfortunately the world has always known evil people to find new opportunity and the Internet is no exception.  The ubiquity and popularity of the Internet is just their fertile place to lurk and be mischievous if not downright hostile.

What follows are seventeen of the most shocking statistics I’ve read about a growing epidemic of online harassment and cyberbullying.  It’s a wake-up call for parents, teens, educators, politicians – just about everyone who uses the Internet or mobile phones. It is also a dramatic statement that the role of adults is to help our youth learn to use the Internet safely, not forbid its use. Because accessing the Internet is no longer a luxury or discretionary choice.  I’ll repeat my opening statement: The Internet… our lives.  (Keep reading too because at the end of this article, I have 2 important recommendations for parents on how to help their children use the Internet and mobile technologies safely.

  1. About half of all teenagers have experienced some form of online harassment and 10 to 20 percent experience it regularly (Cyberbullying Research Center).
  2. Over 25 percent of adolescents and teens have been bullied repeatedly through their cell phones or the Internet (i-SAFE).
  3. Over half of bullying and cyberbully attacks go unreported to parents, educators, or authorities.
  4. On a daily average, 160,000 children miss school because they fear they will be bullied if they attend classes.
  5. Every 7 minutes, a child is bullied on a school playground, with over 85 percent of those instances occurring without any intervention.
  6. 100,000 children carry guns to school in 2009 as a result of being bullied.
  7. As a result of being bullied, 19,000 children are attempting suicide over the course of one year.
  8. Once every half hour a child commits suicide as a direct result of being bullied (online and offline).
  9. At the end of 2010, over 30 children had taken their own lives after being cyberbullied.
  10. 64 percent of all teens say they do things online they don’t want their parents to know about (Lenhart, Made, and Rainie, 2006).
  11. 71 percent of teens receive message online from strangers (National Center for Minind and Exploited Children).
  12. 51 percent of teens have been asked for personal information online (MCAfee, Inc.).
  13. 42 percent of youths ages 10 to 17 have seen porn in the past year.Two-thirds of these exposures are unwanted (University of New Hampshire’s Crimes Against Children Research Center).
  14. 26 percent of teens have been harassed by their cell phones either by voice or text (Pew Research: Lenhart, 2010).
  15. Size doesn’t matter – cyberbullies don’t have to be “tough” or big.
  16. 72 percent of parents say they can see their child’s full profile on social networking sites.
  17. Most victims have not set up privacy and security settings.

What can a parent do?

First, take the time to learn what Facebook is. Even if you don’t have to time yourself to use it, you need to understand it. Whether it’s Facebook, MySpace, Twitter, or any other social networking site, these sites are part of mainstream communication today.

Next, take some time and set up privacy and security settings. I can count on one hand out of the thousands of people I’ve met in workshops, seminars, and classrooms who have even glanced at the privacy settings in Facebook, the most popular of all the social networking sites.  Admittedly Facebook might be doing some squirrely things with our data but to their credit they do offer the most robust and sophisticated system of privacy settings of any social site.  Unfortunately their mission is for all people to be more social so the personal default settings are often a lot less restricted than most people might realize.  To help both adults and teens protect their privacy when using Facebook, I’ve prepared a step-by-step guide on how to “Network Safely When Using Facebook.”  It’s available now for only $5 by clicking here.

Third, it’s important that parents prepare not only their teens, but themselves as well, to combat this serious topic. The Parent’s Guide to Texting, Facebook and Social Media: Understanding the Benefits and Dangers of Parenting in a Digital World by Shawn Edgington guides parents and teens to developing an open communication on the dangers of the internet and bullying. It’s important that both parents and teens recognize symptoms and causes of bullying and are able to report it to an adult. Learn more about The Parent’s Guide to Texting, Facebook and Social Media and order Shawn’s book.

Press Release: Cyberbullying Prevention Expert Reveals What Parents Should

As cyberbullying has become more frequent and increasingly vicious, the importance of educating parents about how to protect their kids is of paramount importance, says social media expert Ira S Wolfe. This epidemic of online bullying is what got Wolfe, managing partner/founder of Social Media Architects of Delmarva, involved with National Cyber Safety Awareness Day on May 17.

After listening to a recent radio interview about the threat and consequences of cyberbullying, Wolfe picked up the phone and called the radio guest, Shawn Edgington, America’s leading cyberbullying prevention expert.  The timing was perfect because Wolfe was about to give a presentation to local high school students and their parents about the threats and risks of cyberbullying.  Edgington shared with him her just released book, The Parent’s Guide to Texting, Facebook and Social Media: Understanding the Benefits and Dangers of Parenting in a Digital World.  “I immediately became immersed in the book, Wolfe said. “I rarely sit down and read a book but Shawn’s research and statistics were startling.”

Wolfe immediately agreed to help promote National Cyber Safety Awareness Day which coincided with a book drive for The Megan Meier Foundation.  On that day (May 17), donations of 1,000 copies of Edgington’s book are being sought to help the foundation’s founder,Tina Meier,educate parents about how to prevent cyberbullying. Meier created the foundation after her 13-year-old daughter committed suicide because she had been cyberbullied on a social network by a neighbor. This tragedy has been the impetus for Meier’s drive to warn parents of the hazards kids face growing up in a digitally connected world.

Wolfe hopes to have more opportunities to speak with parents about how to use social media safely.  “I’ve been helping hundreds of business people who attend workshops and classes at local Chambers of Commerce and Wor-Wic Community College understand how to use social media effectively and safely. Most of the participants are also parents and grandparents which makes what I teach in class touch them personally too. Helping children navigate online safely is also a great way to give back to the community.”

Book donations are 100% tax deductible and any individual or organization that donates a case of  books or more will be thanked in Edgington’s next printing of her book.  Books can be purchased  at:

About Ira S Wolfe: Ira Wolfe is the managing partner/founder of Social Media Architects of Delmarva (  Wolfe has been described as a “Gen Y operating in a Baby Boomer body,” a name aptly given to him after writing his book, “Geeks, Geezers, and Googlization.”  Wolfe is also president of Success Performance Solutions (,  a pre-employment and leadership consulting firm as well as the author of several books including “The Perfect Labor Storm 2.0” and “Understanding Business Values and Motivators.” He has also been recognized by several human resources organizations as one of the most influential bloggers and is a sought after speaker at many CEO, business, and human resources association meetings.

About Shawn Edgington: Shawn Edgington is America’s leading textpert and cyberbullying prevention expert, and the author of the newly released The Parent’s Guide to Texting, Facebook and Social Media and Read Between the Lines: A Humorous Guide to Texting with Simplicity and Style. She is also the founder of The Cyber Safety Academy. Her mission is to raise public awareness about textual harassment, online predators, sexting, and cyberbullying prevention. Edgington has been featured in the upcoming documentary Submit:The Reality of Cyberbullying, and by Fox Business, Imus in the Morning, ABC-7’s View from the Bay in San Francisco,KRON4News in SanFrancisco, CNN Radio, the San Francisco Chronicle, The San Diego Union-Tribune, CBS Radio, ESPN Radio, NPR, andThe Leslie Marshall Showamong others.

Watching TV: The Super Bowl of Multitasking?

Millions of eyes will be glued to the Super Bowl his Sunday.  Well….sort of. While watching TV is still a popular pasttime for most people, the experience is changing.

The days of the family gathering around the television with all eyes glued on Walter Cronkite delivering the news or Ozzie and Harriett entertaining us are gone – long gone.  While 74% of U.S. consumers still watch TV primarily on their TV sets, Americans are plugged in and multitasking. 

A new survey from Deloitte found that a full 42% of American consumers surf the Internet while watching the television, 29% talk on their phones while the TV is on and 26% of consumers are texting or sending IMs. And let’s not forget about checking on my friend’s status on Facebook or making phone calls.

This multitasking phenomenon has been propelled by the explosion of mobile technology.  Sixty-eight percent of participants in the survey own a laptop or a netbook and another 41% have Internet-enabled phones. Moreover, one-third of American households now own a smartphone, up from 22% in 2007.  In addition, 85% own a desktop computer, and like myself, many have a TV monitor sitting beside one or more computer monitors.

While the results are not surprising, they confirm that businesses that are hanging onto traditional means of advertising and marketing are quickly on the road to extinction. Not only is television viewership declining, but print newspapers are shrinking faster than a snowball on a hot summer day. 

There is some good news for print media fans.  Deloitte suggests that print magazines may be “surviving the digital tsunami.” Two-thirds of U.S. consumers have read a print copy of a magazine in the past six months, higher than newspaper and other forms of print media. Interestingly, 87% of U.S. consumers say that they prefer the print copy of magazines over the digital version. In fact, 55% of U.S. households still subscribe to at least one print magazine, up by 1% from 2009.

All this technology and our urge to do more in less time is forcing businesses to make some hard choices. What are you doing differently in 2011 to make sure you are listening, observing, and responding to your customers and employees?

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