Walk the Talk, Brand and Culture Alignment | 4:008

by | Feb 24, 2021 | General, Season 4

Shhh! Your company culture is speaking. What is it saying? Who is listening? What are they hearing? Is your ideal role model aligned with the vision of executives working behind their closed doors? Your company culture exists whether you design it or not. Company brand matters. Company culture matters. Aligning the two matters more. How do you get your workforce to walk the talk?

To achieve greatness, Al Cini, Managing Partner of BCAT Partners, believes every team and organization has an ideal role that embodies the culture and brand, its vision, values, and best self.  If your company could talk, what words would it use to describe itself, the role model that does its best work on its best day, keeping all its promises and achieving all its goals? Tune in to hear what Al has to share. 

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